Privacy Policy
Privacy, in plain English.
Effective date: 10 July 2026
The short version: your photos and videos never leave your iPhone. Swept has no accounts, no sign-in,
and no servers of its own. The only data that leaves your device is anonymous usage analytics and the
standard requests made by Apple (for purchases) and Google (for ads in the free version) — none of which
include your photos.
1. Who we are and what this covers
This policy explains how the Swept: Photo & Video Cleaner iOS app ("Swept", "we", "us") handles
information. It covers the app available on the Apple App Store. If you have any questions, contact us
at [email protected].
2. Your photos and videos stay on your device
Swept asks for permission to access your photo library so you can review, organize, and delete your own
photos and videos. All of this happens on your device:
- Reviewing, swiping, and organizing runs locally through Apple's Photos framework.
- Features like duplicate detection, similar-photo grouping, smart triage, and the sensitive-content scan analyze your photos entirely on-device. No photo, video, thumbnail, or analysis result is ever uploaded to us or anyone else.
- Deletions use Apple's standard deletion flow: items you delete move to the iOS Recently Deleted album, where Apple keeps them recoverable for about 30 days.
- We do not see, collect, store, or transmit the content of your photo library, and we never use your photos for any form of training or advertising.
You can revoke photo access at any time in iOS Settings ▸ Privacy & Security ▸ Photos, though the
app's core features won't work without it.
3. Private Vault
The Vault lets you move selected photos and videos out of your photo library and into Swept's private
storage on your device, locked behind Face ID, Touch ID, or your device passcode.
- Vault items are stored only on your device, inside the app's private container. They are never uploaded, and we have no copy and no way to access or recover them.
- You can move items back to your photo library at any time, or delete them permanently.
- Because vault items exist only inside the app, deleting the app deletes your vault items. Move anything you want to keep back to your photo library before uninstalling.
4. Analytics (Google Firebase)
We use Google Analytics for Firebase to understand, in aggregate, how the app is used so we can improve
it. This includes events such as which features are opened, summary statistics of review sessions (for
example how many items were kept or deleted and how much space was freed — never the content
itself), whether ads served correctly, and whether a purchase was made.
Alongside these events, Firebase collects standard app-analytics information such as device model, OS
version, app version, country, and a random per-install app identifier. This data is not tied to your
name or email — Swept has no accounts, and we never know who you are. Analytics data is processed by
Google on our behalf and retained for a limited period. You can read more in
Google's Privacy Policy.
5. Advertising (Google AdMob)
The free version of Swept shows ads served by Google AdMob: a small banner and an occasional full-screen
ad between review sessions. To serve and measure ads and to prevent fraud, Google may process device
information (such as model and OS version), your IP address (which implies a coarse location), and
interactions with the ads themselves.
Swept does not request the iOS App Tracking Transparency permission, so it does not provide advertisers
access to your device's advertising identifier for cross-app tracking. For details on how Google uses
this data, see How Google
uses information from sites or apps that use its services.
Purchasing Swept Pro removes all ads permanently.
6. Purchases
Swept Pro is a one-time in-app purchase processed entirely by Apple through the App Store. We never see
or store your name, payment details, or billing address. Your entitlement is tied to your Apple account,
so you can restore it on a new device with Settings ▸ Restore Purchases inside the app.
7. Notifications
If you enable reminders, Swept schedules local notifications on your device (for example a weekly
cleanup nudge). These are created and stored by iOS on your device — no push servers are involved — and
you can turn them off any time in the app's settings or in iOS Settings ▸ Notifications.
8. What we don't collect
- No accounts, names, email addresses, or phone numbers (unless you choose to email support).
- No photos, videos, thumbnails, or any content from your library or vault.
- No contacts, messages, browsing history, or precise location.
- No advertising identifier for cross-app tracking (we don't ask for the tracking permission).
- We do not sell personal information, and we have no data to sell.
9. Data retention and deletion
Everything the app stores about your library — your review progress, vault items, settings, and staged
deletions — lives on your device and is deleted when you delete the app. Anonymous analytics events are
retained by Firebase for a limited period and then deleted or aggregated automatically. If you have a
privacy question or request, contact us at
[email protected] and we'll do our best to help.
10. Children
Swept is not directed at children under 13 (or the equivalent minimum age in your region), and we do not
knowingly collect personal information from children.
11. Changes to this policy
If we change how Swept handles data, we will update this page and its effective date. Meaningful changes
will also be noted in the App Store release notes of the version that introduces them.
12. Contact
For privacy questions or requests, email
[email protected] or visit our
support page.